There is major chatter in the SEO community of a Google Update that appears to target Black Hat SEO, in particular, backlinks. There are also some suspicions that content quality is targeted as well. We take a look at the rumors, along with the SERP trackers and comments by Google and other experts to try and ascertain what is going on.
We will first take a look at the SERP trackers to gauge the scale of the update, and to check that there is some basis to the rumors. Following that, we will look at the chatter in the SEO community for insights as to what it is targeting, and finally report on comments made by Google about the recent volatility.