SEO Training Hertfordshire

The best way to generate new business leads and win more customers is to achieve a high page rank on Google, Yahoo or Bing search results. By fully optimising your website through SEO you can enjoy fantastic results and drive your business forward.

Here at Optimum SEO, we have developed a 1-day introductory SEO training course to give you a greater understanding of SEO; from initial set-up right the way through to learning about the mechanics behind successful SEO marketing campaigns.

What you will learn with an Optimum SEO training course?

  • How search engines work
  • Keyword and market research and competitor analysis
  • Onsite and offsite SEO using SEO page copy
  • Generate technical SEO, through URL development and meta data implementation
  • Learn how blogging and social media will improve the performance of your site

    Focussed Learning

    Optimum SEO training is only a maximum of 3 students per class. Our computers are set up ready for your SEO training, and lunch is supplied by local caterers, meaning you just have to bring nothing but yourself.

    Course Duration

    Our SEO training course lasts for 1 day and runs from 10am – 5pm and is located within Stanstead Abbotts, Hertfordshire. We would ask that you arrive by 9.30am for a prompt start. Parking is opposite in a low cost pay and display.

    How Our Training Sessions Run

    During our morning session we will cover a whole host of SEO fundamentals so you can go into the afternoon session having already gained an excellent understanding of the basics and so much more.

    Morning session:

  • Search engine functionality and what is SEO?
  • How do search engines really work?
  • Why is SEO so important?
  • Key ranking factors – What are they?
  • What are keywords and why do I need them?
  • Research? Where do I start?
  • What do I want my SEO campaign to deliver for me?
  • How to understand my search engine results
  • Analytics; how to keep track of visitors to your site and analyse where they came from
  • How to submit your website to search engines and how do they read my new SEO?

    Afternoon session:

  • Onsite SEO
  • Offsite SEO
  • SEO page copy
  • Page copy (text) and tag structure
  • URL page structure
  • URL navigation structure (menus)
  • Page titles
  • Image name optimisation
  • Adding image ALT tags
  • Link building
  • Directories
  • SEO Copywriting

    Optimum SEO recommends their training course for:

  • Business owners looking to manage their own SEO campaign in-house
  • Students or anyone looking to begin a new career within the search engine optimisation industry
  • Anyone with a passion to understand SEO in more detail


    Our 1 day course is £495

    Optimum SEO training is provided by Lisa Kruppa

    Lisa Kruppa founded L K Web in 2006, specialising in website design and search engine optimisation (SEO) services to sole traders and small businesses. Researching the science behind successful SEO since 2001, she rapidly built a strong client base and possessed an excellent local reputation in and around Hertfordshire. With a wealth of experience in online advertising and knowledge which is second to none in her field; Lisa’s services are invaluable.

    Lisa has transformed her clients’ businesses by creating more online traffic and business generation through her expert design and SEO skills. Businesses using Lisa have all achieved an unrivalled web presence and ultimately increased their profitable revenue.

    With offices based in Hertfordshire, L K Web has now expanded to become Optimum SEO with a team of professionals assisting clients in every aspect of online and email marketing, and now provide SEO training to all individuals.

    With a passion for web design, SEO and online marketing, Optimum SEO offers a service like no other and with over 97% of new business won through recommendations, the value of having Lisa share her SEO skills is invaluable to any small to medium business or anyone wanting to join the SEO industry.

    SEO copywriting class is provided by Wendy Jennings

    Part of the course content for our SEO programme is a 1 hour copywriting for SEO class with our very own copywriter, Wendy Jennings.

    Learn how to create compelling content that is perfect for search engines, boost your rankings and drive traffic to your site. There is no technical jargon or complicated structure; just have fun with keywords and watch how it all unfolds.

    Wendy is a highly skilled proofreader, copyeditor and copywriter with over 20 years’ experience. Her love for the English language stems from a successful career in advertising and she has enjoyed working for some of the UK’s leading blue-chip companies.

    Wendy has worked with an impressive group of clients including British Gas, The NSPCC, Marie Curie Cancer Care, Grolsch UK, Staropramen, Budvar, Asahi, Cancer Research UK and GlaxoSmithKline to name but a few. Having experienced both commercial and agency life, she is adaptable and highly effective in working with all types of business. A personable and professional character, Wendy forges strong and lasting relationships with her clients, understanding every aspect of their business and their marketing needs.

    Please email us today to register your interest, and one of our team will get back to you within 48 hours.

    01279 260222

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